Why AJ Odudu’s Alpro Tweet Was An Ad: ASA Ruling
The TV presenter AJ Odudu entered into a contract with Alpro under which Ms Odudu was paid to help launch Alpro Go On including publishing a specified number of social media posts. The ASA received a complaint about the following tweet by Ms Odudu challenging whether it was obviously identifiable as a marketing communication: “FAVE … Read more