Tesco defeats novel domain name scheme: Tesco Stores Ltd v Elogicom Ltd
Tesco contracted with an internet firm to manage third party websites (affiliates) in order to increase their internet sales. Under this system affiliates earn commission based on sales on Tesco’s websites by the traffic driven there by the affiliate. The defendant company, Elogicom Ltd, contracted to be an affiliate and, as part of the process, … Read more