Month: July 2009

Branded Content: Ofcom Upholds Complaints Against ‰”The Myspace Chart Show‰” and ‰”Dexter‰” TV Programmes

Ofcom has recently published two adjudications giving guidance on how it interprets the Broadcasting Code rules relating to programme sponsorship. Section 9 of Ofcom’s Broadcasting Code regulates the sponsorship of programmes. The relevant Rules are as follows: Rule 9.4 A sponsor must not influence the content and/or scheduling of a channel or programme in such a way as …   Read more

Branded Content: Ofcom Upholds Complaints against the Alan Titchmarsh Show and the Paul O‰’grady Show

Ofcom has recently published two adjudications which give guidance on the promotion of products and services within programmes. The following are the relevant provisions of Ofcom’s Broadcasting Code: Rule 10.3 Products and services must not be promoted in programmes. Rule 10.4 No undue prominence may be given in any programme to a product or service. “Undue prominence” …   Read more