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Why AJ Odudu’s Alpro Tweet Was An Ad: ASA Ruling

The TV presenter AJ Odudu entered into a contract with Alpro under which Ms Odudu was paid to help launch Alpro Go On including publishing a specified number of social media posts. The ASA received a complaint about the following tweet by Ms Odudu challenging whether it was obviously identifiable as a marketing communication: “FAVE …   Read more

Privacy Shield: a new trans-Atlantic data transfer framework

On 12 July 2016 the European Commission gave the go ahead to a new framework for transferring personal data to the US. This new Privacy Shield framework replaces the now obsolete Safe Harbor regime, and aims to provide enhanced protection for the privacy rights of EU citizens in light of concerns about intrusive surveillance by …   Read more

CMA takes action to prevent misleading online practices

The Competition and Markets Authority (CMA) has secured undertakings from Social Chain Ltd, a Manchester social agency, and Woolovers Ltd, a knitwear retailer, following investigations into the use of online endorsements and reviews. Social Chain – online endorsements Social Chain claims to be Europe’s largest influencer agency. Between March and July 2015, 19 marketing campaigns …   Read more